Take the following observations with some salt. None of them can be completely accurate, though they're not too far off the mark.
Failure is something to be afraid of, or not. It's not something to avoid, however. It's a matter of perspective and an ongoing aspect of life. It's also rather useless if you do not learn from it.
Goals are something that, when you achieve them, you go on and do something else. So what do we call things that need to be done over and over? That's "routine", no? Stuff like eating, sleeping, exercising - these all fall under the category of "routine" rather than "goals". People like a certain amount of routine. People like a lot of routine, actually. We also like to find ways of distracting ourselves from it.
Good and Evil
Knowing what these are means you are not capable of learning what they are. But other people's points of view also matter. Most people have rough ideas of what "good" and "evil" is, but this gets messy when you look at different intervals of time. And this gets even worse when you try to capture these concepts using words. And perhaps that's enough said about that particular topic.
Exercise and Pain
A certain amount of pain and destruction seem to be inevitable - we carry that inside us. If we do things right, the pains are minor and build us up. If we do things wrong we wind up with too much (the healing process takes too long) or too little (we are not adequately challenged). Freedom represents the right to identify the rate you are comfortable with.
Risks are unavoidable, just like failure. We all die sooner or later. It's generally a good practice to identify them, though.
Money is something you use to avoid work. Its primary use is to propitiate yourself to the people who have decided that they represent "government", which in turn is a collection of people who have gone so overboard in making things change that they are now in charge of discouraging further change.
Words, and their significance, depend a lot on our frame of mind, frame of reference, and background and history. They represent a shared context, they help us share our experiences. Assuming we want that. (Sometimes we do not.)
Or... something like that.
Meanwhile, there's this issue: http://en.wikipedia.org/wiki/Eternal_September